Thoughts written with

With changing times, it is important to rethink methods of communication: Sunanda Rao

Rao shared details of her journey which started 20 years ago when her career goals did not exist but she had passion: “I identify myself as an opera singer and not a PR professional. Even today, I find a way to sing wherever I can, whenever I can. Singing is my profession and communication is my hobby.”...
Read More

Media for Business

Before setting an aim on the media to introduce your brand story, you must appropriate trends and be up-to-date with the market developments. A business can receive a great boost if represented with the right approach and strategy to the right media channel. Businesses are increasingly incorporating Public Relations as part of their growth... Read More

Bridging the gap between media and PR

Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say that journalism and public relations are two parts of the same puzzle. While one hears more about journalists being spammed by endless press releases and pestering calls from PR professionals,... Read More

Will India Gain From Germany’s ‘Move’ Towards Indo-Pacific Region?

The inclusion of the word ‘Indo’ has finally found its way into the German nomenclature and is a major shift from the traditional German perception of China being the most dominant force in the region. The policy guidelines recently introduced by the German Foreign ministry,.... Read more

Seraphim hosts a discussion on all things Reputation & Communication – an international perspective

Key takeaways from a panel of comms and international relations experts - Navigating through uncertain times has put the spotlight on communications. While COVID-19 has triggered some serious global health concerns, fear is also spinning around a great deal of misinformation. . Read Full Coverage... . View Full Video

WFH: Streamlining

Work from Home is now becoming a new professional norm. After the initial shock of getting adjusted to working under .... Read more

How ‘Brand Modi’ Came To Be: A Masterclass In PR & Marketing

My first ‘live’ tryst with ‘Brand Modi’ happened in Germany, a year after he won the 2014 general elections. In May 2015,.... Read more

Seraphim Introduces Tailored Strategic Communications Consultancy in India

Boutique communications firm, Seraphim Communications (Seraphim), has set up its first office in New Delhi, India, with its extensive service offerings in the field of ... Read more