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About Us

Built on Strategy. Driven by Communications. Defined by Execution.

We are an integrated consultancy working at the intersection of marketing, communications, and digital strategy.

Our Story

Small enough to stay sharp. Experienced enough to deliver.

Founded in 2018, Seraphim was built on the belief that effective communications require more than visibility; they require credibility, strategic clarity, and an understanding of how narratives shape perception. What began as a focused strategic communications practice has evolved into an award-winning consultancy working across marketing, communications, advocacy, and digital ecosystems for clients in India and internationally. Over the years, we have built strong relationships across industry, media, and key decision-making ecosystems, allowing us to combine strategic insight with executional depth and meaningful networks. Our projects span sectors and geographies, yet our team works seamlessly across disciplines to deliver cohesive and integrated solutions tailored to each client’s unique context and objectives.

Today, Seraphim works with businesses, institutions, regulated industries, and mission-driven organisations to navigate increasingly complex communications environments through customised strategies rather than one-size-fits-all approaches. Our expertise spans public and media relations, corporate communications, crisis and issues management, public advocacy, stakeholder engagement, marketing strategy, and digital communications, all designed to create long-term impact and credibility. The consultancy is spearheaded by Sunanda Rao-Erdem, whose decades of experience across journalism, media, and strategic communications continue to shape Seraphim’s perspective and approach. Prior to founding Seraphim, Sunanda served as Managing Director of CNC Communications and Network Consulting India, the Indian arm of Germany’s leading strategic communications consultancy and part of the Publicis Groupe.

Her experience as an editor and international affairs journalist across India and Europe continues to inform Seraphim’s ability to navigate complex public narratives with nuance, credibility, and strategic insight.

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How we approach every engagement

We believe effective strategies are built on context, not templates.
Every organisation operates within a unique ecosystem of stakeholders, public perception, market realities, and institutional priorities. That is why our approach is rooted in understanding complexity before designing strategy.
At Seraphim, we combine strategic thinking, sectoral understanding, and executional depth to create systems that are thoughtful, adaptable, and built for long-term impact. Whether navigating public visibility, institutional reputation, stakeholder engagement, or digital growth, our focus remains the same: clarity, credibility, and meaningful outcomes.

Built for long-term relevance

The strategic landscape continues to evolve rapidly across media, policy, technology, and audience behaviour. We see this not as a challenge, but as an opportunity for organisations to strategise and communicate with greater precision, transparency, and intent.
Our vision is to build ecosystems that go beyond short-term campaigns and help organisations strengthen trust, shape public narratives responsibly, and remain relevant in increasingly dynamic environments.
By combining communications, marketing, advocacy, and digital expertise under one integrated framework, we help clients navigate both immediate priorities and long-term strategic goals.

Our Team

Sunanda Rao-Erdem

Sunanda Rao-Erdem

Founder & CEO
P.S.S. Sandilya

P.S.S. Sandilya

Senior Advisor - Digital & Creative
Ashmita Dutta

Ashmita Dutta

Senior Advisor - Strategic Marketing
Siby Mathew

Siby Mathew

Senior Advisor - Strategic Communications
Aravind Menon

Aravind Menon

Senior Advisor - Digital Marketing
Aude Priya Wacziarg

Aude Priya Wacziarg

Strategic Advisor
Prakhar Srivastava

Prakhar Srivastava

Social Media Manager
Sushma Bagchi

Sushma Bagchi

Executive Assistant & Office Manager
Vishwas Dass

Vishwas Dass

Account Director
Ann Mary Thomas

Ann Mary Thomas

Account Director

Different expertise. One integrated approach.

A multidisciplinary team that stays closely involved from strategy to
execution, ensuring continuity, collaboration, and clarity across every engagement.

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Lean, focused teams built around the needs of each engagement.

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Direct collaboration with the consultants leading your mandate from day one.

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Strategy and execution remain closely aligned throughout the engagement.