Founded in 2018, Seraphim was built on the belief that effective communications require more than visibility; they require credibility, strategic clarity, and an understanding of how narratives shape perception. What began as a focused strategic communications practice has evolved into an award-winning consultancy working across marketing, communications, advocacy, and digital ecosystems for clients in India and internationally. Over the years, we have built strong relationships across industry, media, and key decision-making ecosystems, allowing us to combine strategic insight with executional depth and meaningful networks. Our projects span sectors and geographies, yet our team works seamlessly across disciplines to deliver cohesive and integrated solutions tailored to each client’s unique context and objectives.
Today, Seraphim works with businesses, institutions, regulated industries, and mission-driven organisations to navigate increasingly complex communications environments through customised strategies rather than one-size-fits-all approaches. Our expertise spans public and media relations, corporate communications, crisis and issues management, public advocacy, stakeholder engagement, marketing strategy, and digital communications, all designed to create long-term impact and credibility. The consultancy is spearheaded by Sunanda Rao-Erdem, whose decades of experience across journalism, media, and strategic communications continue to shape Seraphim’s perspective and approach. Prior to founding Seraphim, Sunanda served as Managing Director of CNC Communications and Network Consulting India, the Indian arm of Germany’s leading strategic communications consultancy and part of the Publicis Groupe.
Her experience as an editor and international affairs journalist across India and Europe continues to inform Seraphim’s ability to navigate complex public narratives with nuance, credibility, and strategic insight.
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