We are an integrated communications and advisory consultancy helping institutions, businesses, and mission-driven organisations shape reputation, influence perception, and build lasting credibility.
For over a decade, Seraphim has helped organisations navigate communications in increasingly complex environments. What began as a focused communications practice has evolved into an integrated consultancy spanning strategic communications, digital ecosystems, public narratives, and brand positioning. With teams across New Delhi and Berlin, we work with governments, businesses, institutions, and mission-driven organisations across sectors including sustainability, infrastructure, mobility, energy, public policy, and technology.
Our approach combines strategic thinking with executional depth, ensuring every strategic effort is aligned with larger organisational goals.
Years of Combined Experience
Satisfied Clients
Countries
We combine strategic thinking, communications expertise, and digital execution to help organisations build visibility, credibility, and long-term growth.
We help organisations identify market opportunities, strengthen positioning, and build marketing systems that support long-term business growth.
We shape compelling narratives, strengthen stakeholder relationships, and help organisations navigate visibility, reputation, and public perception.
We build digital ecosystems that connect brands with the audiences that matter through strategic content, campaigns, and platform growth.
Every recognition represents a collaboration, a challenge solved, or a meaningful outcome achieved alongside our clients.
Across sectors and platforms, these milestones reflect the strategic thinking, creativity, and executional depth that continue to shape our work.
With experience spanning India and international markets, our leadership team combines expertise across communications, marketing, digital strategy, journalism, and stakeholder engagement to help organisations navigate complex and evolving environments.
Founded in 2018 by Sunanda Rao-Erdem, the firm was built on a vision to deliver communications ancho...
A few years ago, we all wished to have tools that could automate and streamline our daily tasks. Now...
If you’re running a company, you already know how important it is to maintain its reputation a...
The Seraphim team’s understanding of the media and public landscape in India was instrumental in helping Wikimedia Foundation educate the public on how Wikipedia works. In addition, they were able to provide a deeper look into policy issues that affected the foundation and develop sound rapid response plans. In a short period of time, they provided strategic advisory services. These efforts drove more than 50 pieces of original -positive coverage in different Indic languages with a reach of 600 Million in India.
Seraphim is an indispensable partner for Germany’s public diplomacy efforts in India. With its robust network of journalists and deep understanding of a diverse range of topics, we can tailor-make our press releases, op-eds, briefings & social media campaigns for the respective target audience in a better and more informed way. Whatever the foreign policy related topic may be - climate, security, culture, Indo- German relations -Seraphim helps us finding the right audience among journalists and thought leaders. With amazing work ethics, around the clock availability if needed, very fast and precise execution, forward - thinking, and strategic planning, we have an ideal partner on our side to engage, spread the word and be dedicated public diplomats.
Seraphim Communications played an instrumental role in amplifying Ireland's cultural presence during the 2024 Durga Puja in Kolkata, marking a significant celebration of 75 years of Indo-Irish diplomacy. A major highlight was their strategic PR campaign highlighting a remarkable collaboration between Ireland's renowned street art company, Macnas, and Bengali artist Sanjib Saha. This artistic collaboration resulted in an innovative pandal that beautifully blended Irish and Bengali artistry. Through expertly coordinated media activities, including five exclusive interviews, Seraphim created a buzz around Ireland’s cultural engagement in the Kolkata festival. The press announcement ahead of the festival launched a wave of media coverage and other unique stories garnered many million viewers across digital, news channels and print platforms. We are delighted with the excellent work Seraphim Communications delivered for Ireland's participation in the 2024 Durga Puja in Kolkata and look forward to future collaboration.
Seraphim is a highly professional agency specializing in media engagement and public relations. Having worked closely with Sunanda and her team, I have witnessed their exceptional dedication, finesse, and ability to handle complex tasks with expertise. Their commitment and reliability make Seraphim a trusted partner for strategic communications.
Seraphim played a pivotal role in ensuring strong media coverage for Rice University’s India launch. Their strategic approach, media networks, and efficient execution amplified the impact of the launch, through meaningful engagement with key stakeholders. Sunanda and her team went above and beyond, ensuring no detail was missed and every request met.
I have dealt with Seraphim through a common client and was most impressed with the quality of their services by putting the client interest first, their total commitment, their dedication to the client cause and the timeliness of their response. The CEO has in-depth knowledge of the country and has a network which facilitates market intelligence. More importantly, her technical knowledge in terms of thought leadership is Seraphim’s clear competitive advantage.
The Seraphim team has been SCHOTT AG's communications partner in India since the past seven years. Over time, we have been able to garner a deep understanding of the Indian market, owing to their timely counsel and proactive approach for developing our positioning within the country as well as in some cases, within Germany. The Seraphim team has always embraced our business strategy and communication goals for India, while pushing our corporate team to try newer avenues. With their deep knowledge of the media and a sound understanding of our target industries in India, Seraphim remains agile and responsive to help us grow our brand verticals in the vast communications landscape.
Mozilla Corporation, the maker of the Firefox web browser, has mandated Seraphim for media outreach around its policy initiatives since 2018. Seraphim has supported Mozilla in its India based events and initiatives, helping position it as a front-runner in the country’s tech policy discussions. The consultants at Seraphim are trusted strategic advisors and help Mozilla navigate through the complex Indian media landscape. The team has a strong understanding of the Indian technology media landscape and has supported policy and advocacy outreach effectively for almost four years now.
Seraphim Communications has been supporting Deutsche Welle's (DW) endeavors in India since 2018. They have been a valuable partner for DW's distribution team, helping in forging content partnerships with some of the topmost Indian media organisations. Seraphim has delivered and implemented tailor-made strategies for expanding DW's presence in India and the team possesses a strong understanding of the Indo-German Landscape.
Seraphim operates as an integrated consultancy across marketing, communications, and digital strategy. While execution remains a core strength, our work is rooted in strategic thinking, long-term planning, and solving broader business and organisational challenges.
Yes. Our marketing, PR & communications, and digital verticals are designed to operate both independently and collaboratively, depending on the needs of the engagement. Some clients work with us on highly specialised mandates, while others require integrated cross-functional support across multiple domains.
Our experience spans sectors including sustainability, infrastructure, public policy, mobility, energy, aviation, technology, development, and diplomacy. At the same time, our approach is adaptable and shaped around the specific context, audiences, and objectives of each organisation.
