Sunanda Rao-Erdem, Founder and CEO of Seraphim Communications LLP, reflected on the agency completing eight years, highlighting the evolving role of communications in business.
Speaking on the milestone, Rao-Erdem noted that the definition of communications has undergone a significant shift over the years, moving beyond a support function to becoming central to strategy, reputation and risk management.
“At Seraphim Communications, we have consciously stayed away from volume-driven visibility and instead focused on depth, on building narratives that can withstand scrutiny, travel across geographies, and resonate with diverse stakeholders,” she said.
Looking ahead, Rao-Erdem emphasised the importance of staying rooted in fundamentals such as relationship-building, contextual understanding and thoughtful messaging.
“The next phase for us is really about staying grounded in what has worked; building relationships, understanding context deeply, and being thoughtful about what we put out into the world. If there’s one thing we’ve learned, it’s that good communication is not about saying more, but about saying the right thing, at the right time, with honesty and integrity,” she added.