If you’re running a company, you already know how important it is to maintain its reputation and manage communication. You can’t just wing it and expect to thrive. With...
Whenever we hear the word “crisis,” our minds often think about natural disasters such as earthquakes, floods, or terror attacks. However, various crises can occur in the corporate landscape,...
Gone are the days when issuing press releases and publishing your brand in newspapers were the be-all-end-all of public relations. The social media revolution has changed the PR approach...
From automation to custom chatbots, artificial intelligence has already knocked on the door of public relations. As time passes, the PR industry embraces AI to develop strategies and gather...
Are you familiar with the professionals behind the curtains of corporate success? Yes, we’re talking about those top public affairs consulting firms that skyrocket a company’s reputation to celestial...
You’ve seen how, when a company hits a rough patch, those strategic communications firms step in to work their expertise, right? They’re not just about spinning stories or handling...
Imagine you’ve got a fantastic product or service, but your brand’s sinking like a lead balloon. What’s the deal? It’s probably because you’re making one (or more) of these...
Are you running a small business and trying to build brand awareness? Or, you own a large company and want to change public opinion. In both cases, a well-executed...
Today, we will discuss an industry that doesn’t get much attention but plays a vital role in businesses’ operations. We’re talking about public affairs consulting. What is Public Affairs...
In a world flooded with information, brandings, and advertisements, standing out is not just a challenge but a necessity for any brand. In this search for attention, storytelling has...