Gone are the days when issuing press releases and publishing your brand in newspapers were the be-all-end-all of public relations. The social media revolution has changed the PR approach...
Public relations (PR) professionals know storytelling is a powerful tool to create emotional connections with audiences, convey messages, and influence opinions. As human beings, we are wired for stories;...
Are you planning to organize a successful media event? Whether you’re launching a new product or creating brand awareness, you’ll want to make sure your event will get a...