A few years ago, we all wished to have tools that could automate and streamline our daily tasks. Now, the future is finally here, thanks to Artificial Intelligence (AI).
AI is an advanced model that can complete some of our most important tasks in seconds. Today, AI is transforming the way industries connect with their audience, from analyzing information and identifying trends to creating content that helps brands build a strong reputation. It’s also revolutionizing the communication industry, offering professionals a whole new adventure.
At the 5th edition of e4m PR & Corp Comm 40 under 40 Summit, the all-women panel of industry leaders explored all the exciting opportunities and setbacks AI is introduced in the communications industry and discussed how the industry can leverage it to communicate efficiently with the audience.
The panel included Kritika Lalchandani, Founder, Apostrophe Communications, Sunanda Rao Erdem, Founder, Seraphim Communications LLP, Ayushi Arora Gulyani, CEO & Founder, Media Corridors, moderated by Ritika Upmanyu, exchange4media.
The moderator, Ritika Upmanyu, initiated the discussion by asking about the innovative ways communications professionals are leveraging AI in the communication industry, and how it is becoming a new frontier of innovation. In response, Sunanda Rao replied, “We are human beings, and as long as we are communicating with each other, our profession is more or less irreplaceable.”
Furthermore, Rao talked about the different innovative spaces and the challenges that arise due to AI in the communication industry. She mentioned that working in the communications field is more challenging because of AI, but it is also a privileged space to be in. This is because we are exposed to a lot of innovation, new technologies, and ongoing conversations that we can take full advantage of.
Continuing the discussion, Kritika Lalchandani emphasized the importance of using AI tools cautiously and not relying on them too much. She highlighted the impact of chatbots on simplifying communication and customer service, but also cautioned against overuse and hasty implementation. Kritika stressed that using prompts and copy-pasting without proper discretion could lead to misinterpretation by the AI, emphasizing the need for judicious and cautious use of these tools.
After an interesting conversation with Sunanda and Kritika about the role of AI, Ayushi’s honest belief brought an intriguing turn to the discussion. Gulyani mentioned that she’s not a fan of AI. However, being a responsible communicator, she acts as a communication bridge to ensure that the brands she works with effectively use AI and ML algorithms to enhance their communication strategies.
Moving forward, the conversation got shifted to the essential role of chatbots. To this, Ayushi explained, “The power of chatbots will enable you to analyze and interpret data in a way that allows you to effectively reach your target audience.”
She also mentioned that chatbots and other AI tools not only create a more positive impression of the agency among clients and the target audience, but also differentiate you from a traditional communications professional.
AI is not an exclusive tool or a power that will function on its own; it’s all us humans who are driving it at the end of the day.
Sunanda explained the concept of Internet 4.0, which involves machines communicating with each other. She mentioned that these machines are now being calibrated for connectivity and communication. This concept has huge potential for AI in agriculture, especially in areas such as measuring precipitation and sharing data across different geographical and climatic landscapes, similar to those found in India.
Lastly, the panellists concluded the discussion by sharing their thoughts on how humans and AI can collaborate to create effective communication strategies.
Kritika explained her final views and started, “AI is not making any role obsolete; it’s rather revolutionary in the sense that if at all one role becomes redundant there are multiple roles that open up. So, the sooner we adapt to it the better, and of course with a layer of caution.”
“If human intelligence is on one side of the table, it prompts AI to support on the other side. So, if humans and AI can work hand in hand, we just have to prepare for a breakthrough in AI that’s coming for all of us in the communications industry,” concluded Ayushi.
Watch the full session
View the Article here: https://www.exchange4media.com/pr-and-corporate-communication-news/ai-is-not-making-any-role-obsolete-its-rather-revolutionary-134777.html