From automation to custom chatbots, artificial intelligence has already knocked on the door of public relations. As time passes, the PR industry embraces AI to develop strategies and gather...
You’ve seen how, when a company hits a rough patch, those strategic communications firms step in to work their expertise, right? They’re not just about spinning stories or handling...
Effective public relations and strategic communications firm depend heavily on knowing your target audience. Your efforts will be useless if you lack a clear understanding of who you are...