A few years ago, we all wished to have tools that could automate and streamline our daily tasks. Now, the future is finally here, thanks to Artificial Intelligence (AI)....
Gone are the days when issuing press releases and publishing your brand in newspapers were the be-all-end-all of public relations. The social media revolution has changed the PR approach...
From automation to custom chatbots, artificial intelligence has already knocked on the door of public relations. As time passes, the PR industry embraces AI to develop strategies and gather...
Public relations (PR) professionals know storytelling is a powerful tool to create emotional connections with audiences, convey messages, and influence opinions. As human beings, we are wired for stories;...
So you have hired one of the Top Communication Consulting Firms to make a successful PR campaign. We all know the worth of a successful PR campaign, but how do...
PR in Reputation has existed for centuries, yet its significance in corporate communication only recently emerged. Public relations (PR) date back to ancient Greece when Greek philosophers created rhetoric...
exchange4media PR & Corp Comm unveils its first-of-its-kind 'Top 10 Emerging PR Agency' list 2022. This exclusive roll recognises and honours budding PR agencies who have made their mark...
At the exchange4media PR & Corp Comm 30 Under 30 Summit, industry leaders deliberated on the challenges of overcoming creative differences and crisis mitigation
What are Porter’s five forces? This model was first published in Michael E. Porter’s book, “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980 and is now used...
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine...
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